Last updated: May 2026

1. Introduction

SL Optom Ltd ("we", "our", "us") operates the SW Cottons Opticians website.

We are committed to protecting your privacy and handling your personal information responsibly in accordance with UK data protection legislation.

2. Who We Are

SL Optom Ltd

Kidsgrove Practice:
92 Liverpool Road
Kidsgrove
Stoke-on-Trent
ST7 4EH

Biddulph Practice:
75 High Street
Biddulph
Stoke-on-Trent
ST8 6AA

Email:
swcotton.opticians@nhs.net

Telephone:
Kidsgrove: 01782 782 385
Biddulph: 01782 519 956

3. Information We Collect

We may collect information when you:

• Book an appointment through our online booking system

• Contact us by telephone or email

• Browse our website

The information collected may include:

• Name

• Email address

• Telephone number

• Appointment information

• Technical information such as browser type and device information

4. How We Use Your Information

We use personal information to:

• Arrange and manage appointments

• Respond to enquiries

• Provide our services

• Improve website performance and user experience

• Meet legal and regulatory obligations

5. Online Booking

Appointments booked through our website are processed using Blink OMS and associated booking systems.

Information submitted through the booking process is handled according to the policies of those providers in addition to this policy.

6. Hearing Care Services

Our website may contain links to third-party hearing care providers.

When you leave our website and visit a third-party website, their own privacy policies and terms apply.

We are not responsible for the privacy practices of third-party websites.

7. Website Analytics and Cookies

Our website may use cookies and website analytics tools provided by Wix to help us understand how visitors use the website and improve its performance.

These tools may collect anonymous technical information about website usage.

Further details can be found in our Cookie Policy.

8. Sharing Information

We do not sell your personal information.

Information may be shared with:

• Service providers who support our website and booking systems

• Regulatory bodies where required by law

• Professional advisers where necessary

9. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse or disclosure.

10. Your Rights

Under UK data protection law, you may have rights including:

• Access to your personal information

• Correction of inaccurate information

• Erasure of information where applicable

• Restriction of processing

• Objection to certain processing activities

Requests can be made by contacting us using the details above.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page.